Hasselblad News & Reviews

Hasselblad was founded in Gothenburg, Sweden in 1941 and is a leading manufacturer of medium format cameras and lenses. The company’s headquarters remain Gothenburg where the cameras are handmade and there are offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg. Hasselblad cameras are known for their craftsmanship and high performance. They have also captured some of the most iconic images, not least the first moon landing, and are used by NASA as well as many leading professional photographers. Alongside its modular H series of medium format digital SLRs, Hasselblad launched the X1D in 2016, pipping Fuji to the post in the race to introduce the first mirrorless medium format digital camera. Early in 2017 it was reported that DJI, already a minority owner, had bought a majority stake in Hasselblad.