News |Huawei: smartphones and cameras complement each others

Huawei: smartphones and cameras complement each other

We spoke with Huawei about the Next-Image 2020 competition, smartphone development and the relationship with Leica

Huawei P40 Pro
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Huawei’s Next-Image 2020 competition, which has a top prize of $10,000, is underway and with over 882,000 entries already, it’s the world’s biggest smartphone photography and video competition. It’s open to all Huawei users.

We connected with Huawei’s Global Chief Brand Officer and Global Senior Product Marketing Manager, Andrew Garrihy and Peter Gauden, via Zoom to talk about the competition, Leica’s involvement in smartphone camera development and the use of AI in photography. Listen in with the video below.

Enter the Next-Image 2020 Competition

There are six categories in the Next-Image 2020 awards:

  • Near Far: Use your Huawei smartphone camera to capture hidden gems and different perspectives – whether you’re inside or out.
  • Good Night: Capture fun moments at night or in a low light environment. Reflect the atmosphere of the moment and get creative.
  • Hello, Life!: A picture is worth a thousand words – so capture and share the emotion or inspiration you take from your everyday.
  • Faces: Experiment with identity and the power of portrait photography. Capture the faces of those closest to you.
  • Live Moments: Shoot and produce a short video or mobile movie of up to 10 minutes. Express your creativity and share positive stories in the form of moving images.
  • Storyteller: Use a set of photos to express emotions to tell your personal story. Story must include 3-9 images.

Prizes

  • Grand Prize: Photographer of the Year (3 winners)
  • $10,000 NEXT-IMAGE Creation Fund (Before Tax)
  • HUAWEI P40 Pro (8GB+256GB, Random Colour)
  • Electronic award certificate
  • Category Winners (15 winners)
  • $1,000 NEXT-IMAGE Creation Fund (Before Tax)
  • HUAWEI P40 Pro (8GB+256GB, Random Colour)
  • Electronic award certificate
  • Runners-up (50 winners)
  • HUAWEI P40 Pro (8GB+256GB, Random Colour)
  • Electronic award certificate
  • Honourable mentions (5 winners)
  • HUAWEI P40 Pro (8GB+256GB, Random Colour)
  • Electronic award certificate

Follow the link to enter the Next-Image 2020 competition. The deadline to enter is 31st July.

Mike Kus Masterclass

If you’re in need of some inspiration or advice about how to get a winning image from your Huawei smartphone, follow the link to a watch a masterclass with British designer and photographer Mike Kus.

The video was shot on a Huawei P40 Pro.

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