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vivo has announced the global launch of its latest imaging-focused smartphones, the X300 Ultra and X300 FE, positioning both devices as powerful tools for photographers and content creators. Revealed on 16 April 2026, the new models highlight vivo’s continued collaboration with ZEISS, bringing advanced optics, computational photography and professional video features into the mobile space. The flagship X300 Ultra is the centrepiece of the launch, marking the first time the company’s top-tier imaging device has debuted globally. At its core is the ZEISS Master Lenses Collection, which combines three prime focal lengths—14mm, 35mm and 85mm—each paired with ultra-sensing sensors to deliver a complete, professional-grade imaging system. The 85mm telephoto camera features a 200MP sensor and gimbal-level stabilisation, designed to maintain clarity even in fast-moving scenarios such as wildlife or sports photography. A major highlight is the introduction of new telephoto extenders, including a 400mm equivalent option that significantly expands shooting...

207 Articles

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