Skip Nav

Search

Sony has introduced the FE 100-400mm F4.5 GM OSS, a new full-frame E-mount G Master lens aimed squarely at photographers who need reach, speed and consistency in one long zoom. On paper, this feels like a serious step up for wildlife, birding, sport and photojournalism shooters, especially those who want the flexibility of 100-400mm without the exposure shift of a variable-aperture design. The headline is the constant F4.5 maximum aperture. That matters because, whether you are at 100mm or fully extended to 400mm, the lens holds the same maximum aperture. For anyone following a footballer down the touchline, a bird across changing light, or a subject moving through a cluttered background, that consistency should make exposure and depth-of-field decisions feel more predictable. Sony says the optical design uses ED XA, XA, Super ED and ED elements to control chromatic and spherical aberration, with Nano AR Coating II to reduce ghosting...

Articles

NIKKOR Z 120-300mm

Nikon Develops NIKKOR Z 120-300mm f/2.8

Nikon has announced the development of the NIKKOR Z 120-300mm f/2.8 TC VR S, and this already looks like one…

RØDE Hub

RØDE Hub brings order to creator desktops

RØDE has introduced the RØDE Hub, a high-performance USB hub aimed squarely at creators who have more cameras, microphones, drives…

DJI Osmo Mobile 8P - front

DJI Osmo Mobile 8P price, specifications and release date announced

DJI has introduced the Osmo Mobile 8P, a flagship smartphone gimbal aimed squarely at creators who want steadier footage, smarter…

RØDECaster Video S

RØDECaster Video S targets solo creators

RØDE has introduced the RØDECaster Video S, and I think this is going to be an interesting one for photographers…

Shimoda Urban Explore Waist Belt

Shimoda Adds Urban Explore Waist Belt

Shimoda Design has announced the Urban Explore Waist Belt, a new accessory built to add extra comfort and stability to…

FireCuda X Vault

FireCuda X Vault: big backup for creatives

At first glance, the Seagate FireCuda X Vault looks like one for the gamers. It has the FireCuda branding, RGB…

LaCie 8big Pro5

LaCie 8big Pro5 brings 256TB to studios

LaCie 8big Pro5 brings 256TB to studios If you work with huge RAW libraries, multi-camera video projects or high-resolution commercial…

RØDECaster Video Core

RØDECaster Video Core targets creators

The RØDECaster Video Core is not a camera, lens or lighting product, but I think it is exactly the kind…

TerraMaster D1 SSD Rugged Enclosure Launches

TerraMaster D1 SSD Rugged Enclosure Launches

TerraMaster has introduced the D1 SSD Rugged Enclosure, and I can see this one appealing straight away to photographers who…

Vanguard compact camera bags

Vanguard Launches Compact Camera Bags

Vanguard has spotted something many of us have been talking about for a while: compact cameras are having a proper…

Hasselblad Masters 2026 finalists

Hasselblad Masters 2026 Finalists Named

Hasselblad has announced the 70 finalists for Hasselblad Masters 2026, taking one of photography’s most prestigious competitions into its final…

3 Legged Thing Ultra Clamp

3 Legged Thing Launches Ultra Clamp

3 Legged Thing has introduced the Ultra Clamp, a compact Arca-Swiss compatible clamp designed to give photographers and filmmakers more…

Showing 12 of 242 articles