The brand originally known as Olympus will be rebranded as OM System as of today, its parent company OM Digital Solutions has announced.
OM System will now be the brand name for the company’s range of interchangeable lens cameras and lenses, digital compact cameras, audio products, binoculars and various other services.
What’s more, OM System has revealed that it is currently developing a new Micro Four Thirds camera under the new branding.
OM Digital Solutions’ press statement says:
For more than 80 years, since the release of the Semi-Olympus I in 1936, our business (formerly the imaging business of Olympus Corporation) has received tremendous on-going support from our loyal customers for Olympus imaging products. During the film camera era, we achieved an unprecedented compact, lightweight design with the OM series of 35mm SLR cameras, and the development philosophy emphasizes that design lives on in our new company and brand. Looking to the future, we pledge to establish brand value and growth through building the new OM SYSTEM brand.
What we want to accomplish with OM SYSTEM
OM SYSTEM expresses our determination to continue to deliver unparalleled experiences to our customers through our mission to always challenging convention and a philosophy of continuous product development, which we have adhered to since the establishment of the OM Digital Solutions.
Through our products and services, we hope to create exciting experiences that bring joy and
inspiration. Going forward, we will strive to be the brand that customers will treasure for a long time to come, devoting ourselves to craftsmanship that demonstrates a commitment and fulfills people’s lives.