Royal Dutch telecom provider KPM has distributed an image of the new iPhone in a box displaying the Apple logo and the moniker iPhone X.
The image, received by LetsGoDigital, was sent by a marketing agency and intended for an advertorial in its Dutch edition.
Forbes has also picked up the leak and points to a tweet by prominent tech leaker Evan Blass who vouches for the iPhone X naming convention.
Blass also states that pre-orders for the iPhone X will open on 15 September. The new iPhone will begin shipping on 22 September.
Of course, it’s also possible this is all a ruse, but as LetsGoDigital points out, KPN is a major telecommunication company in The Netherlands.
It’s also worth noting that even if Apple releases as iPhone X as evidence suggests, it could still launch the long-rumoured iPhone 8 and iPhone 8 Plus simultaneously. The iPhone X could very well be a high-end anniversary edition of Apple’s smartphone.
Apple will officially launch its new iPhone on 12 September at an event in its Cupertino, California, headquarters.