High demand delays Tamron 28-75mm f/2.8 Di III RXD release date

Tamron announces 28-75mm f/2.8 Di III RXD lens for FF mirrorless cameras

Tamron has had to delay the 24 May release date of its new 28-75mm f/2.8 Di III RXD lens due to very high demand.

The Tamron 28-75mm f/2.8 Di III RXD is designed for Sony E-mount cameras and is priced at £699 / $799, which is far below the $2,198 price tag at which Sony sells its comparable 24-70mm f/2.8 GM.

Tamron Japan posted a message on its website stating that the 28-75mm f/2.8 Di III RXD lens’s release will be slightly delayed because it simply doesn’t have enough stock yet to meet demand. The statement reads:

Thank you very much for your continued patronage of Tamron products.

With the new product “28-75 mm F / 2.8 Di III RXD (Model A 036)” planned to be launched on Thursday, May 24, 2018, we received a reservation that greatly exceeds our expectations , It is predicted that the number of production will not catch up with your request.

We sincerely apologize for any inconveniences to our stakeholders, including customers waiting for product release.

There is a possibility that delivery to some customers who have already made reservations will be after the release date. In addition, because customers will be delivered sequentially for future customers as well, time may be received before delivery of goods.

We will do our utmost to make it possible to deliver it as soon as possible so we appreciate your understanding.

Via Photo Rumors