News |Apple announces its most advanced camera – iPhone 13 Pro

Apple announces its most advanced camera – iPhone 13 Pro

Apple announces its most advanced camera - iPhone 13 Pro
News

Apple has made its annual iPhone announcement and with it came news of the iPhone 13 Pro, its most advanced camera system to date. The iPhone 13 Pro features new Ultra Wide, Wide, and Telephoto cameras with macro photography enabled on the Ultra-Wide camera and up to 2.2x improved low-light performance on the new Wide camera.

All three of the rear cameras have been treated to new sensors and lenses and they are optimised to work with iOS 15. In addition, the new image signal processor (ISP) in the A15 Bionic processor is said to offer improved noise reduction and tone mapping.

The new Wide camera has a larger sensor with the largest pixels ever seen in an iPhone helping to reduce noise and faster shutter speeds.

This camera also has a larger aperture of f/1.5 for improved low-light performance that is claimed to be up to 2.2x better than the iPhone 12 Pro and nearly 1.5x better than the iPhone 12 Pro Max.

Sensor-shift optical image stabilisation (OIS) is also on hand to help deliver sharper images and smoother video.

Meanwhile, the new Ultra-Wide camera has a wider aperture of f/1.8 aperture along with a new autofocus system which is said to bring a 92% improvement in low-light performance with brighter, sharper images.

Apple has also used a new lens design, which paired with the autofocus system, enables macro capability with the ultra-wide lens. It’s possible to focus on subjects just 2cm from the lens in stills or video mode.

The iPhone 13 Pro and iPhone 13 Pro Max also feature a new 77mm (equivalent) telephoto camera, which should be a good choice for portraits. It also means that the iPhone 12 Pro has a 3x and 6x optical zoom.

Thanks to the faster the Neural Engine in the A15 Bionic processor, the new ISP, and advancements in computational photography the iPhone 13 Pro and iPhone 13 Pro Max offer Photographic Styles. These allow users to apply their preferences to images while benefitting from Apple’s multi-frame image processing.

These preferences or the preset options are applied intelligently to different areas of the image rather than as a blanket treatment. This means that important elements are preserved.

Also, Night mode is available with all three cameras and with Smart HDR 4, there is claimed to be improved colour, contrast, and lighting for subjects, even in group shots or challenging lighting.

The iPhone 13 Pro and iPhone 13 Pro Max also offer Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

iPhone 13 Pro and iPhone 13 Pro Max price and availability

The iPhone 13 Pro and iPhone 13 Pro Max will be available in Graphite, Gold, Silver, and Sierra Blue in 128GB, 256GB, 512GB, and 1TB storage capacities.

Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries can pre-order iPhone 13 Pro and iPhone 13 Pro Max from 5 a.m. PDT on Friday, 17th September. Shipping will start on Friday, 24th September.

The iPhone 13 Pro can be bought for £39.54 a month for 24 months or £949 before trade-in, and iPhone 13 Pro Max for £43.70 a month for 24 months or £1,049 before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.

guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments