Godox has added a new model to its tiny iFlash range. The Godox iM10 is a 23g on-camera flash that’s small enough to live permanently in a jacket pocket or camera bag, and it costs just $25 in the US.

The iM10 measures just 40 x 40 x 30mm, which makes it Godox’s smallest flashgun yet. It uses a universal single-contact hot shoe. Godox says that means it’ll fire on everything from compact digital cameras and mirrorless bodies to film cameras.

It’s a manual-only flash with four power levels: 1/1, 1/2, 1/4 and 1/8. There’s no TTL, high-speed sync or wireless control here. The idea is a simple pop of light that you set once and forget.

Rechargeable and USB-C

Instead of AA or AAA batteries, the iM10 has a built-in 3.7V 125mAh lithium battery that charges over USB-C in about 1 hour 10 minutes. Godox quotes around 350 full-power flashes per charge, with a recycle time of about three seconds at full power.

Our take

Godox’s iM-series mini flashes have become popular with film photographers and compact camera users who want a retro, direct-flash look without carrying a full-size speedlight. The iM10 strips that idea back further. It doesn’t have a published guide number, so it’s best thought of as a fill and party flash rather than something to light a room with.

For our darkroom and film students in particular, a flash this cheap and this small makes a lot of sense on an older 35mm camera with a hot shoe. Just check the camera’s flash sync speed before you shoot, and remember there’s no automatic exposure, so you’ll need to work out aperture and distance yourself or experiment.

Godox iM10 specifications

Godox iM10 price and availability

The Godox iM10 is available now in the US for $25. UK pricing and availability are still to be confirmed.