Insta360, in collaboration with key partners, has announced the official launch of a new drone brand, Antigravity, promising a bold leap into the future of aerial storytelling. Far from just another drone, Antigravity introduces the world’s first 360-degree camera drone in a sub-249g form factor, a device designed not just for content creation but for immersive experience.
The concept of “360 immersive flight” sits at the core of Antigravity’s philosophy. With this innovation, the brand aims to transform drone flying from a technical chore into an emotionally engaging and expressive activity. Whether you’re documenting a family outing, a solo journey, or a creative project, Antigravity wants to put intuitive, cinematic control in the hands of everyone.
“Most drones are tools, Antigravity is an experience,” explains BC Nie, Head of Marketing. “We’ve flipped the conventional drone paradigm, focusing less on specs for the sake of specs and more on unlocking genuine creativity and human emotion.”
The drone , set for full reveal in August 2025, promises 8K video resolution, effortless control, and a community-driven design approach. Through the Antigravity Hub, enthusiasts can directly influence product development, with feedback loops built into the design process. It’s a platform for co-creation, not just consumption.
Antigravity’s technology also reflects a broader shift in the industry, arriving at a time when hardware, software, and user expectations have finally aligned. Enhanced safety protocols like payload detection ensure the drone is used solely for storytelling, not misuse. This human-first approach makes the drone accessible for families, travellers, and creatives who may never have considered drones before.
The brand has also released a teaser film highlighting its vision for flight reimagined, which you can watch here: Antigravity Launch Video.
For an idea of what Insta360 has delivered in the past, and what might hint at the drone’s imaging potential, check out Camera Jabber’s reviews of the Insta360 flow and Insta360 One RS 1-inch, both examples of Insta360’s track record in consumer-first imaging innovation.
Specifications:
- Drone weight: Sub-249g
- Camera resolution: 8K
- Capture format: Full 360-degree immersive video
- Control system: Intuitive, beginner-friendly interface
- Community involvement: Antigravity Hub for feature input
- Safety features: Payload detection, misuse prevention
Price and Availability:
While the exact price has yet to be announced, the first Antigravity drone will be fully unveiled in August 2025. Given its sub-249g weight and cutting-edge feature set, it’s expected to appeal to a broad market ranging from casual users to professional content creators. To stay updated, visit the official Antigravity website at www.antigravity.tech
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