Sony has confirmed that it will officially announced the A7S III mirrorless camera on 28 July, according to a teaser the company has posted online.
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The above graphic was posted to the Sony Alpha Universe website, which states that the A7S III will be announced at 10:00 EDT on 28 July.
The teaser follows the news just a couple weeks ago of a senior Sony representative stating that the A7S III will be released later this summer. The Sony rep also promised it would be a total overhaul of the A7S II with a new sensor and design.
You can sign-up to see Sony’s announcement today and/or take part in a webinar about the new camera tomorrow. Follow the link to sign-up for the Sony announcement stream and webinar.