News |Sony confirms A7S III to launch this summers

Sony confirms A7S III to launch this summer

Sony camera rumours 2016

The long-rumoured Sony A7S III will be officially announced later this summer, a senior representative of Sony has confirmed.

Speaking to DPReview, VP and Senior General Manager of Sony’s Business Unit 1, Digital Imaging Group, Kenji Tanaka, said that the company is launching a successor to the A7S II and that it will be a ‘complete redesign of the whole system.’

Even the image sensor will be new, Tanaka says. He also suggests the A7S III will offer 4K at 60p, 10-bit 4:2:2 and raw video.

Tanaka goes on to talk about future developments, suggesting we can expect to see Stacked CMOS sensor technology make its way into future Sony cameras.

He also says that Sony is working on developing AF performance in video and object recognition using AI. Sony is ‘very invested’ in AI technology, says Tanaka.

Interestingly, he also says that in 10 to 20 years he expects that computational photography will be doing a lot of things that traditional lenses do now. But for the near future, traditional glass is still superior.

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