Samyang will announce eight new lenses this spring as part of an ‘unprecedented and bold initiative,’ according to the company.
Samyang doesn’t reveal which optics it will roll out, but from the teaser campaign text we can assume they will be designed for mirrorless cameras and will be autofocus lenses.
Samyang is announcing this new product launch campaign which reflects fresh ideas, similar to the fashion and beauty industry, revealing a variety of new products each season. The spring campaign will not only emphasise the enthusiastic and young brand image of Samyang, but also provide an opportunity to demonstrate Samyang’s outstanding optical performance throughout the world.
Taking into consideration the rapid growth of the mirrorless camera market, which offers excellent portability and high-resolution, the Samyang ‘Spring Collection’ will introduce new auto focus lenses, greatly enhancing Samyang’s brand position in the industry. Following their first AF launch in 2016, this campaign will also introduce new lenses with high optical performance for new camera mounts.
Samyang adds that some of the new lenses will be on display at next week’s CP+ show in Tokyo and at The Photography Show in Birmingham, UK, next month.