Popular lens hire firm Lensrentals has given insights into its rental data and claims that Sony is now a more popular brand than Nikon.

Speaking to FStoppers, the company says its rental requests for Sony gear have increased some 22% over this year, while Canon and Nikon rentals have declined by 8% and 10%, respectively.

Canon, however, remains the most popular system for rentals by far, Lensrentals says.

The company also noted that requests for Fujifilm lenses have soared, rising 96% in 2017.

Earlier this year Sony claimed it was the new No. 2 in the market, so if Lensrental’s data indicates a trend in the overall market, Sony’s claim could very well be true.

Via Sony Addict

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