Apple has just unveiled its latest 24-inch iMac 2023, and it’s a powerhouse. The new iMac comes with the M3 chip and an expansive 4.5K Retina display, promising up to 2x faster performance than its predecessor. Not just a pretty face in seven stunning colours, this new machine has a lot under the hood for both amateur and professional photographers and videographers.
At the heart of the new iMac is Apple’s own M3 chip, featuring an 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. What this translates to is up to 2x faster performance when processing high-resolution photos or multiple streams of 4K video.
Boasting an expansive 4.5K Retina display with over 11.3 million pixels and over a billion colours, the iMac offers a vivid and brilliant viewing experience. With a P3 wide colour gamut and 500 nits of brightness, your edits will look better than ever.
The new iMac 2023 features Wi-Fi 6E, offering up to twice as fast download speeds. It also has Bluetooth 5.3 and up to four USB‑C ports, including two Thunderbolt ports for fast data transfer—essential for those who work with large media files.
The M3 chip’s 8-core CPU and 10-core GPU are designed to handle the rigours of photo and video editing. For instance, compared to the previous-generation 24-inch iMac, creatives can now edit and play back up to 12 streams of 4K video, which is 3x more than before. Applications like Adobe Photoshop and Final Cut Pro can run up to 2x faster, offering real-world usability for complex edits and faster render times.
With a 16-core Neural Engine and the latest media engine, the iMac promises to deliver blazing machine learning and video performance, making your editing smarter and more efficient.
If you’re an Intel-based upgrader, expect up to 2.5x faster performance compared to the most popular 27-inch iMac models. Even if you’re completely new to the Mac ecosystem, you’re looking at up to 4x faster performance than the bestselling 24-inch all-in-one PC with the latest Intel Core i7 processor.
The iMac 2023 is as pleasing to the eye as it is to use, available in seven vibrant colours: green, yellow, orange, pink, purple, blue, and silver. The design is strikingly thin, measuring just 11.5 millimetres, thanks to Apple’s silicon.
Apple’s 24-inch iMac with the M3 chip is a remarkable machine that is likely to find a home in both amateur and professional photo and video editing setups. With its impressive technical specs, promising performance enhancements, and a design that will make any studio shine, it offers a compelling package for creatives of all stripes.
Whether you’re editing your latest photography project or putting the finishing touches on a 4K video, the new iMac seems poised to become a powerful solution.
For more information on the new iMac please visit apple.com/uk/imac/