Any early player in the digital camera market, Sony raised its game with the purchase of Konica Minolta’s camera business in 2005.
Although camera development was little hit-and-miss for the first few years, the introduction of the full-frame A7 series of mirrorless system cameras in October 2013 helped Sony to secure itself a top three place in the marketplace.
Sony currently offers two types of interchangeable lens camera, single lens translucent (SLT) and mirrorless. SLT models, available in full-frame and APS-C format, use the Sony A-mount while the mirrorless cameras have the Sony E mount, either full-frame (FE) or APS-C (E).
While Sony’s A7 cameras have proved popular with enthusiast and professional photographers, the Sony A9 is the company’s first mirrorless model designed to compete with professional-level SLRs.
We now have a sample of the Sony Alpha A7 III and Angela has started testing it in earnest for our review. First up, she’s been looking at the AF system and dynamic range in detail.
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Tamron has had to delay the 24 May release date of its new 28-75mm f/2.8 Di III RXD lens due to very high demand.
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Sony has released firmware version 1.10 for the A7R III which adds and option to its Pixel Shift Multi Shooting to reduce the interval between frames to 0.5secs.
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Sony has announced the SL-E, a new flagship external Solid State Drive range that promises high data transfer speeds and an option to tether to your Sony Alpha camera.
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Sony Europe has launched a spring cashback scheme offering up to €1000 in rebates on selected interchangeable lens cameras, lenses, accessories, camcorders and Cyber-shot cameras.
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Sony and Leica have registered new camera models online with regulatory bodies in Asia, according to reports.
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Sony has released a firmware update for the newly announced A7 III, which resolves a ‘blinking pixels’ issue reported by some users.
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It looks like the replacement to the Sony A7S II might not be too far away so we’ve given some thought to what we’d like to see with the Sony A7S Mark III.
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Retailers are now shipping the Sony A7 III, but the HVL-F60RM flashgun release date will be delayed until May 25, according to Sony.
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We take a look at the latest camera rumours for 2018 and consider at what Canon, Fuji, GoPro, Leica, Nikon, Olympus, Panasonic, Pentax and Sony are likely to release in the near future.
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A Sony A7S III user guide book is listed for sale on Amazon Germany, with a release date of 2 July 2018, according to its product page.
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British photographer Nick Dolding has won both the Open Portraiture category and the UK National Award at the 2018 Sony World Photography Awards, organisers have announced.
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Sony has sold more cameras on Day 1 of The Photography 2018 than during the whole of the show last year, retailers have told us. In fact, we’ve heard rumoured figures that Sony sold £200,000 worth of gear on Day 1 of the show.
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With 8 Sony Alpha A7-series cameras available, you might be wondering which one to buy. We take you through the options to help you make the right choice.
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Sony’s Senior General Manager of its Digital Imaging Business has predicted that both Canon and Nikon will unveil full-frame mirrorless cameras before next year’s CP+ trade show in February 2019.
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