Any early player in the digital camera market, Sony raised its game with the purchase of Konica Minolta’s camera business in 2005.Although camera development was little hit-and-miss for the first few years, the introduction of the full-frame A7 series of mirrorless system cameras in October 2013 helped Sony to secure itself a top three place in the marketplace.Sony currently offers two types of interchangeable lens camera, single lens translucent (SLT) and mirrorless. SLT models, available in full-frame and APS-C format, use the Sony A-mount while the mirrorless cameras have the Sony E mount, either full-frame (FE) or APS-C (E).While Sony’s A7 cameras have proved popular with enthusiast and professional photographers, the Sony A9 is the company’s first mirrorless model designed to compete with professional-level SLRs. Sony has launched a new instant rebate and trade-in scheme in the United States, offering photographers up to $500 on top of instant savings off some of its full-frame cameras, including the Sony A9.
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Sony now has the second largest share of the global interchangeable lens camera market, a company executive has stated.
Read MoreSony has released 4K video footage shot in space by the A7S II, which was mounted to the International Space Station.
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Venus Optics has announced a new Laowa Magic Shift Converter for Sony E-mount cameras, which helps to correct the problem of converging verticals and distortion when shooting at wide angles.
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Venus Optics has posted sample footage from its new upcoming lens, the Laowa 15mm f/2, which it will release for Sony E mount cameras.
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Both Sigma and Tamron may soon stop making lenses compatible with Sony A-mount, according to reports.
Read More There have been some great cameras announced this year, but so far none has created quite the same stir as the Sony A9, find out why in our Sony A9 review
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Our testing is underway and we’ve spent some time looking at the Sony A9 AF system, checking out the options and testing its performance
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We took the Sony A9 to the Farne Islands off the Northumberland coast to test its bird shooting credentials for our Sony A9 vs Puffin shootout
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Sony has announced a swath of new firmware updates for some of its most popular Alpha cameras, including the new A9.
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While there are many aspects of the Sony A9 that impressed me when I shot with it, I couldn’t help be a little disappointed that the touch-screen control is limited to just for setting AF point and checking image sharpness. However, when I spoke recently to Yosuke Aoki, Vice President and Head of Digital Imaging…
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Sony has launched the first authorised Sony Pro Support Service Centre in a partnership with Fixation, the respected repair agent
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Currently the widest full-frame lens the company has ever produced, the Sony 12-24mm f/4 G lens offers an ultra wide-angle viewpoint for full-frame sensors.
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We’ve been shooting with the new Sony 16-35mm f/2.8 G Master lens, announced shortly after the Sony A9, for this hands-on review
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We were able to spend some time shooting with the new Sony 16-35mm f/2.8 G Master lens with Sony’s newest full-frame mirrorless Alpha, the Sony A9.
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