Sony has revealed the A7R III with faster focusing, better stabilisation, a new Pixel Shift Multi Shooting and improved handling. Here’s our verdict.Read More
Sony News & Reviews
Any early player in the digital camera market, Sony raised its game with the purchase of Konica Minolta’s camera business in 2005. Although camera development was little hit-and-miss for the first few years, the introduction of the full-frame A7 series of mirrorless system cameras in October 2013 helped Sony to secure itself a top three place in the marketplace. Sony currently offers two types of interchangeable lens camera, single lens translucent (SLT) and mirrorless. SLT models, available in full-frame and APS-C format, use the Sony A-mount while the mirrorless cameras have the Sony E mount, either full-frame (FE) or APS-C (E). While Sony’s A7 cameras have proved popular with enthusiast and professional photographers, the Sony A9 is the company’s first mirrorless model designed to compete with professional-level SLRs.