Sony has sold more cameras on Day 1 of The Photography 2018 than during the whole of the show last year, retailers have told us.
In fact, we’ve heard rumoured figures that Sony sold £200,000 worth of gear on Day 1 of the show, largely driven by keen interest in the company’s new A7 III.
Priced at just £2000, or £2200 with the 28-70mm lens, the Sony A7 III boasts a full-frame 24.2-megapixel sensor, 4K video recording at 60fps, with S-Log, and a host of other desirable specifications.
One retailer told us the business had sold more Sony equipment on Day 1 of The Photography Show 2018 than it did during the entire show last year, while other retailers confirmed to us that Sony gear is flying from their shelves.
Another retailer confirmed for us that of all the major camera manufacturers, Sony had been dominating the sales – at least at the start of the show.
The Photography Show is the UK’s biggest live photo event and runs through Tuesday, 20 March at Birmingham’s National Exhibition Centre.