Profoto is known for professional lighting solutions and has now launched Profoto Assetflow, an innovative workflow management tool designed to streamline content creation for studios, especially those dealing with E-Commerce.
Anyone running an e-commerce business will know how heavily success relies on capturing captivating visual content. However, the content creation process often requires optimisation. From planning and photography to post-production and publication, the existing workflow systems do not fully support all these phases. Recognising this challenge, Profoto developed Assetflow to address the need for a comprehensive solution.
Profoto Assetflow integrates with Profoto’s automated solutions, ensuring smooth collaboration between capturing assets and managing the workflow. Studios can manage samples and assets in real-time, establish standardised looks using digital style guides, and track progress across multiple locations. This integration allows for a cohesive and efficient content creation process.
With the launch of Assetflow, Profoto expands its scalable end-to-end solution to encompass workflow planning and management. This addition complements their existing content creation systems for photography, videography, professional lighting, and seamless integration with post-production through trusted third-party partners.
Anders Hedebark, CEO of Profoto, expressed the company’s commitment to driving innovation and delivering a complete solution for e-commerce visual content creation. He stated, “We are dedicated to empowering our customers with the tools they need to succeed in the competitive e-commerce landscape. Profoto Assetflow is a testament to our commitment to higher sales conversion, faster time-to-market, and improved operational efficiency.”
For more information about Profoto Assetflow and its capabilities, visit the official website at https://assetflow.profoto.com.