This is a preview based on limited information. GT Company has confirmed both cameras are launching at IFA 2026 but has not yet published specifications or pricing. Everything below the confirmed details is our reading of what these are likely to be, and should be treated as such until full details arrive.
Two new Kodak-branded compact cameras were launched at IFA 2026 in Berlin: the Pixpro P1, a waterproof compact, and the Pixpro C10, which GT Company describes as having a retro-inspired design.
What is confirmed
Very little, and we would rather say so than pad it out. GT Company has confirmed the two model names, that the P1 is waterproof, that the C10 has retro-inspired styling, and that both are being shown at IFA from 4 to 8 September. No sensor, lens, resolution, video or pricing details have been published.
A word on the branding, because it confuses people reasonably often. GT Company is the licensee for Kodak-branded consumer electronics, and operates separately from Eastman Kodak’s film business. A Kodak Pixpro camera is a licensed product rather than something made by the company that makes Kodak film.
Where these are likely to sit
The Pixpro line has historically occupied the budget end of the compact market, and the two descriptions point at the two trends currently driving that market.
The C10’s retro styling is the more commercially interesting of the pair. Cheap, characterful compacts have become genuinely fashionable over the past couple of years, driven largely by younger photographers who want something that is not a phone and does not cost a month’s wages. We have covered several this year — the translucent DIGI+ dual-screen model, Chuzhao’s retro compacts — and the pattern is consistent: modest specifications, distinctive looks, impulse-buy prices.
If the C10 follows that formula, it will not trouble anyone’s main camera. But it is a segment where personality sells better than pixel count, and Kodak is a brand with rather a lot of the former.
The P1’s waterproofing targets a genuine gap. Waterproof compacts have thinned out considerably as phones improved and action cameras took over the adventure market, yet there is still a real audience — families at the beach, snorkellers, anyone who wants pictures rather than stabilised video. Olympus and Nikon have largely retreated from the category, which leaves room at the budget end.
What we would want to know
Three things will determine whether either is worth recommending: the sensor size, the depth rating on the P1, and the price.
On sensor, expect modest. Pixpro compacts have generally used small sensors, and nothing about these announcements suggests otherwise. On the P1, the depth and duration rating is the specification that matters — there is a considerable difference between splash resistance and something you can actually snorkel with. And on price, this segment lives or dies on it: at £100 a characterful compact is an easy purchase, while at £300 it competes with cameras that will take better pictures.
We will update this story with full specifications and pricing once GT Company publishes them.
Kodak Pixpro P1 and C10: what we know
Kodak Pixpro P1: waterproof compact camera. Kodak Pixpro C10: compact camera with retro-inspired design. Manufacturer: GT Company, licensee for Kodak-branded consumer electronics. Launch: IFA 2026, Berlin, 4 to 8 September, Hall 20, Stand 157. Also on the stand: AgfaPhoto Realikids Instant Cam 2, Realiview 10 connected digital photo frame, Realipix Moments 2 photo printer, and an AgfaPhoto Print analogue film development service. Not yet published: sensor size and resolution, lens specification, video capability, waterproof depth rating, dimensions, battery life and pricing.
