Insta360 and Leica Camera AG have announced an extension of their successful partnership, solidifying their commitment to advancing action and 360° camera technology. This renewed collaboration will focus on integrating Leica’s legendary optical expertise with Insta360’s AI-powered imaging innovations, promising even more powerful action cameras in the future.
Leica’s century-long reputation for high-quality lenses and optical engineering has already played a crucial role in Insta360’s success. The two brands previously collaborated on several industry-leading products, including the recently launched Insta360 Ace Pro 2. This flagship action camera combines a Leica SUMMARIT lens with Leica color profiles, delivering superior image quality, dynamic range, and low-light performance.
Max Richter, Vice President of Marketing at Insta360, emphasized the shared vision of both companies: “Insta360 and Leica share a vision of creating the most advanced imaging tools possible. With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there.”
The renewed partnership aims to push imaging technology even further, with new product lines and innovations already in development. While specific details remain under wraps, both companies assure that the next generation of action and 360° cameras will redefine what’s possible in the industry.
The continued collaboration between Insta360 and Leica ensures that content creators, action sports enthusiasts, and filmmakers will have access to cameras that combine cutting-edge AI-powered features with the renowned optical precision of Leica. With improved stabilization, enhanced image processing, and AI-assisted creativity tools, the future of action cameras looks promising.
Specifications (Insta360 Ace Pro 2):
- Lens: Leica SUMMARIT lens
- AI-powered imaging and stabilization
- Superior low-light performance
- Enhanced dynamic range
- Leica color profiles
Price and availability:
The Insta360 Ace Pro 2 is available now, bringing professional-grade image quality to action cameras. More details on the current lineup and future releases can be found on Insta360’s official website.