News |Huawei launches new photo competition judged by AI

Huawei launches new photo competition judged by AI

How to set up the Huawei P20 Pro

Smartphone maker Huawei has announced the world’s first photography competition judged by artificial intelligence.

Images will be judged by the Huawei P20 Pro’s AI, as well as a human in the later rounds, Leica photographer Alex Lambrechts.

Entries can be uploaded via an interactive Chatbot on Facebook Messenger and will be reviewed and rated using the AI algorithm on the Huawei P20 Pro.

Huawei trained its AI using 4 million images taken by professional photographers and picture editors. Based on this ‘training’ Huawei’s AI will give each photo a personalised AI score based on criteria such as focus, jitter, deflection, colour and composition.

‘We have trained the AI in our P20 Pro smartphone to understand what makes an amazing photo,’ explains Andrew Garrihy, CMO Huawei Western Europe. ‘This innovation is helping us to identify emerging creative talent across Europe and showcase their photography potential to others. ”

The competition is open to everyone and runs for 8 weeks beginning today. The contest will feature five themes, which include ’A New Renaissance’, ‘After Dark’ and ‘Deep in Detail’.

A Huawei P20 Pro will be awarded for the best image within each theme, while the top overall winners (10 in total) will ultimately be selected to win a trip to Florence, Italy, to attend a Leica photography masterclass.

The photos captured in Florence will then be judged by Huawei’s AI and Lambrechts for a final prize of a photo tour around Europe’s most picturesque countries.


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