Hasselblad has reduced the price of the H6D-50c medium format camera to €11,900 / $14,495 / £10,800 (Excl. VAT MRSP), a reduction of more than 25%.

The Hasselblad H6D-50c price drop follows a reduction to €15,990 in June earlier this year. And the Hasselblad H6D-50c price reduction in June marked a more-than 30% drop from the camera’s launch price of €22,900.

That marks a reduction of nearly €7,000 since its debut.

Hasselblad told us it was reducing the price, but it’s not yet clear whether this is a special promotion or a permanent reduction.

The flagship Hasselblad H6D-50c boasts a 50MP 43.8 x 32.9mm CMOS Sensor and captures 16-bit colour with an impressive 14-stop dynamic range.

UPDATE – Hasselblad’s representatives have confirmed to us that this will be a permanent H6D-50c price reduction.

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