Adobe has unveiled the Firefly Video Model, the industry’s first commercially safe generative AI video model, now available in public beta. Integrated into the Firefly web application and Adobe Premiere Pro via the Generative Extend (beta) feature, this cutting-edge tool allows creative professionals to generate production-ready video content with confidence.
Unlike many AI video tools, the Firefly Video Model is designed to be IP-friendly, meaning brands, agencies, and filmmakers can use its outputs without legal concerns. Adobe has ensured that Firefly is trained only on licensed or public domain content, reinforcing its commitment to ethical AI development.
The new Generate Video (beta) feature in Firefly enables creators to generate high-quality 1080p video clips from text prompts or images. It offers advanced controls such as camera angle selection, cinematic motion paths, and atmospheric effects, allowing for greater precision in video production. Adobe plans to introduce a 4K version soon, catering to high-end professional workflows.
Adobe is also launching a redesigned Firefly web application, expanding its capabilities beyond image generation to include vector and video creation. This platform integrates seamlessly with Adobe Creative Cloud apps like Photoshop and Premiere Pro, enabling users to refine AI-generated content with familiar professional tools.
To support different user needs, Adobe is introducing new Firefly Standard and Firefly Pro subscription plans. The Standard plan offers 2,000 video/audio credits per month and up to 20 five-second 1080p video generations for $9.99, while the Pro plan provides 7,000 credits and up to 70 five-second clips for $29.99. A premium plan for high-volume creators is also in development.
Leading brands such as Gatorade and agencies like Dentsu have already adopted Firefly for scalable content production. Adobe continues to drive AI transparency through its Content Authenticity Initiative, embedding credentials in Firefly-generated content to verify its AI origins.
Specifications:
- Video generation: 1080p AI-generated clips from text or image prompts
- Advanced controls: Camera angles, motion paths, atmospheric effects
- Integration: Works with Adobe Premiere Pro and Creative Cloud apps
- IP-friendly AI: Trained on licensed and public domain content
- Future updates: 4K video generation coming soon
Price and Availability:
The Firefly Video Model is available in public beta via the Firefly web app. Firefly Standard starts at $9.99 (£8), while Firefly Pro is priced at $29.99 (£24).