Sony has rolled out new price reductions on many of its lenses and A7 series cameras at retailers in the UK and US.
For a limited time you can save up to $500/£200 on cameras such as the Sony A7R III and A7 II.
Cameras and lenses available under the instant rebate scheme include the Sony A7R III, Sony A7 II + 28-70mm lens kit, A6000, FE 24-70mm f/2.8, FE 70-200mm F4 OSS, FE 24-105mm f/4 G, Zeiss E-Mount 16-35mm FE F4 and more.
In the US you can find the Sony instant rebates at retailers such as Adorama and B&H Photo Video. In the UK you can find the Sony reductions at Park Cameras and Wex Photo Video.