Olympus backtracks again: ‘we currently have no plans to sell the business’

The camera manufacturer says it has an exciting product roadmap

Olympus camera rumours 2016

Olympus has released an official statement claiming it ‘currently’ has no plans to sell the business, which appears to refute statements by its CEO earlier in the week.

Bloomberg reported on Tuesday that Olympus CEO Yasuo Takeuchi told press that the company in the past was opposed to selling its camera business but that may not be the case anymore.

Olympus has responded to the Bloomberg article, issuing an official statement that says ‘we currently have no plans to sell the business.’ The statement reads:

“As announced in our Corporate Strategy, Olympus is further focusing on our Medical business and follows the strong ambition for all of our businesses to be profitable and contribute to our overall business objectives. In that regard, we are continuously evaluating our overall portfolio, as announced in our Corporate Strategy on November 6, 2019.

“For Imaging, however, we currently have no plans to sell the business. The task is therefore to stabilize and strengthen its market position. To achieve that, we are actively running marketing activities, and have already established a clear and exciting product roadmap for the coming months and years. We are actively pursuing future technology developments that will enhance photography and video for creators. Furthermore, Imaging is and will continue to be an important technology and innovation driver for our other businesses.

“Our Imaging business features a unique product portfolio. Olympus products are compact and lightweight, feature market leading image stabilization and autofocus. Many of our high-end products are also splash-proof. No other product offers customers this level of optical excellence paired with the highest mobility.

“Just last month we launched our new OM-D E-M5 Mark III – a light yet feature packed addition to our semi-pro camera portfolio, inheriting pro-features like a high precision AF from our OM-D E-M1 Mark II model. Furthermore, we have announced the development of M.ZUIKO DIGITAL ED 150-400mm f/4.5 TC1.25x IS PRO earlier this year to be launched by next year. Customers can follow our break-free campaign on various channels and worldwide.”

Via 4/3 Rumors

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