News |Nikon: We are in a Unique Position to Document this Moment in Time

Nikon: We are in a Unique Position to Document this Moment in Time

Nikon's Julian Harvie explains the thinking behind the #createyourlight campaign and that the Nikon D6 will be delayed until May

Nikon: We are in a Unique Position to Document this Moment in Time

I spoke to Nikon’s Head of Marketing for Northern Europe, Julian Harvie, to hear about the challenges that the company is currently facing. He confirmed that the Nikon D6 will be delayed.

The current thinking is that the new flagship DSLR will come to market in May, but obviously the global pandemic makes it very hard to be absolutely certain about the timing and it could change. However, as Julian says, Nikon is very keen to get the D6 into the hands of the photographers who have pre-ordered it.


Julian also explained the thinking behind Nikon Europe’s #createyourlight campaign, saying that we are in a unique position to document this moment in time. The campaign is aimed at all photographers regardless of the camera they are using and it’s designed to inspire, motivate and educate during this challenging time.

Nikon wants photographers to share their visual stories of life in lockdown, taking photos inside and being creative with their surroundings.

As part of the campaign, Nikon is working with professional photographers, brand Ambassadors and Nikon School staff to share hints and tips on shooting at home. There are also themed photography challenges.

For the full lowdown, watch the video below which was recorded using Zoom’s video conferencing system. Apologies for the feedback in some parts of the audio.

How to Take Part in #createyourlight

To join the #createyourlight challenge, post an image documenting your isolation story on your Instagram account and use the hashtag #createyourlight.

Nikon will showcase some of the stories and images on the campaign webpage that will be launching in the next few weeks. Enticingly, there will also be an exhibition of images at the Nikon School in London at a later date.


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments