Nikon and Profoto have announced a new strategic partnership in which the two companies will develop new studio lighting products.
The goal of the partnership will be to develop products that are better tailored to Nikon’s cameras, offering users improved functionality. Anders Hedebark, CEO of Profoto, said:
“Profoto is very pleased to collaborate with Nikon, the professional camera brand with its origin in Japan. This collaboration between two industry leaders in professional photography provides a unique platform that will enable future improvements for the world’s best and most ambitious photographers.”
Nikon has also announced a similar partnership with Nissin, the Japanese manufacturer of flashguns and studio lighting equipment.