Nikon has announced a new partnership with MINI that will see the camera giant push its new KeyMission range of action cameras in a series of real-life experiences with the new MINI Countryman.

The partnership will consist of a series of ‘stories’ about journeys in the MINI Countryman, documented on the KeyMission 360.

“Unique and authentic experiences – off the beaten track – become more and more relevant to people,” explains Marc Lengning, Head of MINI Brand Management. “The new MINI Countryman will take them almost anywhere to create such experiences and Nikon’s KeyMission 360 is the perfect partner to capture them.”

The Nikon KeyMission 360 captures 360˚ videos in every direction with 4K UHD quality.

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