Macphun changing name to SKYLUM in 2018

Macphun updates Luminar software with new Accent AI Filter
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Software developer Macphun is changing its name to SKYLUM in 2018 in order to better reflect where it wants to go, the company has announced.

Macphun made the rebranding announcement in a blog post on its website today, indicating that because it’s no longer a Mac-only developer it will be gradually changing its name to SKYLUM over the course of this year. In early 2018 it will make the full switch.

The company says:

We believe that photography is not about the platform or operating system you use. We believe that great photo editing and management tools should be available to you anywhere: be it on a desktop Windows machine, a Mac, in the cloud or your mobile device.

This year, for the first time ever, we have launched our products on the Windows platform. We also worked with our first enterprise clients to bring our imaging technologies to business customers around the world.

This year we have released the most advanced versions of Aurora HDR & Luminar for both PC and Mac photography communities. We’ve seen our audience grow this year to a level that is larger than the past three years combined.

The blog post was written by Alex Tsepko, CEO of SKYLUM Software. Click here to read the full announcement.

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