News |MAC Group Europe Expands Portfolio as Official Distributor Partner for NOVOFLEX in UK and Irelands

MAC Group Europe Expands Portfolio as Official Distributor Partner for NOVOFLEX in UK and Ireland

MAC Group Europe strengthens its commitment to photographers and content creators with NOVOFLEX's premium product range.


MAC Group Europe has announced a new partnership with NOVOFLEX. As the official distributor partner for NOVOFLEX in the UK and Ireland, MAC Group Europe continues its mission to provide top-tier imaging and sound solutions to the creative community.

Gary Sutton, Managing Director of MAC Group Europe, expressed his enthusiasm for the collaboration, stating,

“We are excited to begin this partnership; the NOVOFLEX product range fits so well with our current portfolio. The NOVOFLEX range of high-end specialist products further demonstrates our strategy of distributing the world’s finest image and sound-making tools. On visiting their offices and manufacturing facility, I was very impressed with their attention to detail and that virtually all products are developed by their designers and engineers in Memmingen, Bavaria.”

NOVOFLEX’s product line is renowned for its precision, quality, and design, making it an ideal addition to MAC Group Europe’s offerings. Mark Hoskins, Product Marketing Manager at NOVOFLEX, highlighted the appeal of their products:

“These products epitomize precision and high quality whilst also being so well thought out they provide fantastic alternative solutions for the discerning photographer who understands premium products come at a price. The products are very modular, which means you can build out a complete solution over time.”

NOVOFLEX’s comprehensive product range includes Camera Support Systems, Panoramic Heads, Macro Photography Bellows and Focusing Racks, as well as Lens Adapters and studio accessories. These precision-engineered tools will be available through MAC Group Europe’s extensive reseller and retail network across the United Kingdom and Ireland.

NOVOFLEX has over 70 years of expertise in crafting photographic and cinematic accessories and is dedicated to solving the challenges faced by image creators, from amateurs to seasoned professionals. Their products are meticulously designed and manufactured at their Memmingen, Germany facility, where each item undergoes rigorous quality control to ensure exceptional design and construction.

For photographers and content creators seeking excellence in their craft, NOVOFLEX’s range of expertly crafted tools promises an unparalleled experience. Discover NOVOFLEX’s precision-engineered products at

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