Lomography has officially launched its Lomo’Instant Sqare, the first analogue multi-format instant camera, the company has announced.

The Lomo’Instant Square, which capped off a successful Kickstarter campaign last year, allows users to switch between shooting Fuji Instax Square film and Instax Mini film – the latter via a back accessory that comes bundled with the camera.

Among the Lomo’Instant Square’s key features are a 95mm glass lens (45mm equivalent), an ‘advanced automatic mode’ and a smart zone-focusing system.

The new Lomo camera can also shoot unlimited multiple exposure, offers a bulb mode, infrared remote control, self-timer and more.

The Lomo’Instant Square body is also quite unique, featuring a foldable design with bellows.

Other features include a tripod mount, a close focusing distance of 0.8m, built-in flash with a guide number of 9 and exposure compensation.

The Lomo’Instant Square price tag is €199 / $199 and is available now from Lomography’s website.