Leica has teamed up with Sky Arts to create the first TV talent show dedicated to photography.
Master of Photography is scheduled to broadcast from 21 July in the UK, Ireland, Italy, Germany and Austria.
The program is hosted by actress Isabella Rossellini and will follow 12 young photographers – a mix of amateurs and professionals – from all over Europe as they compete to be crowned Europe’s Master of Photography and win a prize of €150,000.
The contestants will face challenges in both studio and outdoor settings, as they travel from Rome to Ireland, London and Berlin.
Their work will be judged by photographers Oliviero Toscani, Simon Frederick and Rut Blees Luxemburg.
Each contestant will be given products from Leica’s current S, SL and M-System ranges, as well as the Leica Q, to complete their challenges.
For more information visit the show’s website.