Irix has revealed that it will be launching a new product at the 2017 PhotoPlus trade show in New York City next week, and it ‘will not be a lens.’

The lens-maker has issued a press release that states:

The launch of the new Irix product

TH Swiss is preparing a surprise for its fans and future customers. The company is planning to release a new product. It is still a mystery and it will be presented during the exposition, but what we can tell you is that this new Irix product will not be a lens this time.

PhotoPlus 2017 runs from 26 to 28 October at New York’s Javits Convention Center.

Are any Camera Jabber readers planning on going to the 2017 PhotoPlus Expo? If so, we’d love to see your shots from the show!

Via Photo Rumors

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