GoPro has sweetened the pot with its Plus subscription service, which now offers users unlimited cloud storage space for both photos and videos.
GoPro says the monthly subscription fee of $5 will stay the same despite the upgrades.
GoPro Plus used to limit video storage to 35 hours, while still images were unlimited.
GoPro has also increased the discounts on accessories for subscribers, offering 50% on many mounts and accessories. In the past, subscribers got 20% discounts.
GoPro also now offers a free monthly trial for the service.