GoPro has announced big price cuts on its popular Hero6 Black and Hero5 Black action cameras, the company has announced.

Under the new 2018 pricing structure the GoPro Hero6 Black price tag will be just £399.99, a significant drop from its £600 launch price just several months ago.

Likewise, its well-regarded predecessor, the Hero5 Black, is now priced just £299.99, down from £500. You can also pick up the Hero5 Session for just £199.99.

While not stated as such, the move is likely in response to the series of difficult news stories the company faced this week when it reported poor fourth quarter figures for 2017, then revealed it is exiting the drone market and putting the company up for sale.