Fujifilm UK’s General Manager, Theo Georghiades, agreed to speak to us about how Fujifilm has been affected by the current Covid-19 crisis.
During the interview, recorded using Zoom’s video conferencing system, Theo outlines the challenges that Fujifilm is facing. However, he also explains that because the company monitored the situation from very early on, it is prepared to deal with the crisis. For example, the situation was taken into consideration when the expected arrival dates for the Fujifilm X100V, X-T200 and X-T4 were announced. Consequently, although production was affected, the company is anticipating the cameras to go on sale as expected (the X-T4 should arrive in the UK later this month).
Also, photographers who need to get their Fujifilm cameras and lenses serviced, are still able to do so.
Interestingly, Theo reports that the company is seeing an increase in the amount of printing being done. As Theo says, ‘photography is a great way of reminiscing and it’s a great way of giving comfort to people…and what way to do that than by looking at your pictures.’
Time at home means that many photographers now have time to sort through their images and order prints, and Fujifilm is working to support that.
He continues, ‘we have a duty of care to try keep people enthusiastic about the fact that there is going to be light at the end of the tunnel, and what better way than sitting with your family and going through some old photos.’