Fujifilm to open imaging concept centre in London

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Fujifilm will open a new concept experience centre in Covent Garden, London, that will focus on everything from image taking to making.

Spread over three floors, the new centre – a world’s first for the company – will celebrate and showcase all aspects of Fujifilm’s innovative photography and imaging brands, from picture taking to picture making.

Set to open this winter, the new Fujifilm imaging centre will be a permanent addition to Covent Garden and aim to inspire visitors to get creative with their photography.

Visitors will also be able to get hands-on with new Fujifilm cameras, lenses and printers, as well as print photos.

Zones in the new centre will include:

  • Instax instant cameras and printers experience zone
  • GFX specialist area
  • X Series spotlight
  • Wonder Photo Shop with photo printing and photo gifting inspiration