Fujifilm took Photokina 2016 by storm with its dramatic announcement of a new mirrorless medium format system, the Fuji GFX system.

Photo Gear News was on hand in Germany to interview representatives from Fujifilm at the press announcement.

In the short video above, Tom Barnes chat’s to Theo Georghiades from Fujifilm about the technology behind the G-mount, the lenses to come, what the GFX 50S means for photographers and who it might appeal to.

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Hands-on Fuji GFX 50S review
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