Canon Europe proudly announced today that the company has achieved a remarkable milestone: retaining the number one share of the global interchangeable-lens digital camera market for 20 consecutive years, spanning from 2003 to 2022. Canon’s interchangeable-lens digital cameras include both digital SLR and mirrorless models. To learn more about Canon’s impressive range of products, visit https://www.canon.co.uk.
The key to Canon’s success lies in its commitment to the core concept of “Speed, Comfort, and High Image Quality.” By developing essential imaging system components, such as CMOS image sensors, image processors, and interchangeable lenses for its EOS series of digital interchangeable-lens cameras, Canon has catered to the diverse needs of its customers. The company offers a vast product lineup, from high-performance flagship models trusted by professionals to entry-level models that deliver exceptional image quality and ease of use. Furthermore, Canon’s extensive selection of RF and EF series lenses enables a wealth of creative expression.
Canon revolutionized the digital SLR camera market in September 2003 with the introduction of the EOS 300D (known as the EOS Kiss Digital or EOS Digital Rebel in other regions). This groundbreaking camera featured a compact, lightweight design and competitive pricing, capturing the top share of the global market and ushering in the era of digital SLR cameras. Since then, Canon has continued to innovate with its releases, including the professional-grade EOS-1D series and the EOS 5D series, which pioneered digital SLR video recording.
The company’s quest for expanding the limits of visual expression led to the launch of the next-generation EOS R System in October 2018. This lineup features the EOS R5—the first camera to offer 8K video recording—released in July 2020, and the EOS R3, which debuted in November 2021 with advanced tracking capabilities and continuous shooting performance. In December 2021, Canon introduced the EOS VR System, specifically designed for virtual reality content video recording.
Canon bolstered its lineup in 2022 with the release of the EOS R7 and EOS R10—the first APS-C size models in the EOS R Series—in June and July, respectively. The company also unveiled the full-frame EOS R6 Mark II in December 2022, showcasing advanced autofocus functionality and exceptional video capabilities, along with six new RF lenses. This robust expansion of offerings helped Canon secure the top share of the global market for the 20th consecutive year.
As Canon continues to refine its proprietary imaging technologies, it is dedicated to further strengthening and expanding the EOS series of cameras and lenses, opening up new possibilities for image and video capture. With two decades of market leadership under its belt, the future of Canon’s photography and videography innovations is undoubtedly bright.