US retailer B&H Photo Video is running a Google AdWords campaign for a Sony A7S III, keen-eyed photographers have spotted.
Readers notified Sony Alpha Rumors about the pay-per-click campaign on Google, which is linking to a blank page on B&H’s website.
In one variation of the ad, the headline says BHPhotoVideo.com | Sony A7siii Release at B&H | Hurry, Shop Now To Get In Expedited (sic).
Another reads A7SIII Low Price | Free Express Shipping Avail | BHPhotoVideo.com
Now, it’s no rumour that a Sony A7S III is coming. Amazon has listed manuals for the yet-to-be-announced camera, and Sony itself has confirmed it’s in development.
But with B&H Photo Video now aggressively trying to capture search traffic around the term, perhaps this means an announcement is imminent.