News |Best Buy to roll out try-before-you-buy scheme for cameras

Best Buy to roll out try-before-you-buy scheme for cameras

How to photograph what you actually see with your eyes

Best Buy will partner with a start-up tech rental firm to offer potential customers the opportunity to try out cameras before they commit to making a purchase.

Recode reports that the US big box retailer is aiming to combat Amazon by working with a San Francisco company called Lumoid to offer people trials of cameras and audio equipment.

The way it works is that Best Buy will feature the try-before-you-buy option on its website, then direct those who are interested over to Lumoid to book a rental.

These customers will earn ‘about 20%’ of the rental price back in credits from Lumoid, which they can use if they buy the item.

As Recode states

For Best Buy, the partnership could evolve into a way to wring more dollars out of so-called “open box” items — these are goods that a Best Buy customer has bought but then returned so they can’t be resold at full price. Best Buy is providing these goods to Lumoid to rent out.

Via DPReview


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments