Known for its stand-out tripods, 3 Legged Thing today announced Morally Toxic, a new brand with a range of camera bags.
After five years of deep research and development, the team at Stagsden has created a range of bags that they hope will break from the usual camera bag mould.
3 Legged Thing founder Danny Lenihan explains why the company has taken this turn and ventured into bags:
“This has been a long time coming, and it’s so exciting to launch another brand, eleven years after I brought 3 Legged Thing to the world,” said Danny Lenihan, CEO and Founder of Morally Toxic and 3 Legged Thing. “I have much greater aspirations for Toxic, and we’re already working on an entire range of bags for hiking, gym, kit bags, fashion and any number of other bags that you see every day on the high street. I’ve spent five years working on the initial designs, honing and redesigning to optimise everything, from the aesthetics to the workflow, to security and protective innovations.”
The company will launch with two bags, the Valkyrie, a backpack and the Wraith, a messenger/sling.
Both will feature innovations such as the Frog pocket (a water-resistant wet/dry section), smart organisation, premium comfort and luxurious materials.
Each bag will be available in two sizes and three colours, Onyx, Emerald and Sapphire.
Making the bags stand out from the corporate crowd are the unique jacquard materials which feature a vintage map of the 3LT home village of Stagsden mixed with a reptilian print.
The Morally Toxic Valkyrie will be available in Medium (20L) and Large (25L).
The new bags will feature YKK Aquaguard zips as standard, a soft touch padded pocket for a 13-inch laptop or tablet in the medium and a 15-inch laptop in the large.
There’s a 3-point air-flow support with cushioned lumbar and scapula pads on the back to ensure that the backpack is as comfortable as possible.
Shoulder straps have been contoured to fit all body types and sizes and feature air mesh to help keep the carrier cool.
Waist and chest straps are included, but they can be removed if not required.
The second bag in the range is the Wraith camera messenger / sling bag which will be available in a Medium (15L and a Large (20L).
The bag features two large organiser pockets built into the flap and counter flow zips to prevent unwanted access.
At the rear of the bag is a laptop pocket with a YKK Aquaguard zipper. The rear also features a luggage strap for hooping onto suitcases and roller bags.
Price and availability
The Morally Toxic Valkyrie and Wraith are available to pre-order now with an introductory 20% discount via MorallyToxic.com and select retailers. Products will be shipped and in-store from 1st November 2021 onwards.
Wraith has a suggested retail price of £169.99 / US$209.99 / €166.66 (Medium) and £179.99 / US$219.99 / €174.99 (Large)
Valkyrie has a suggested retail price of £259.99 / US$299.99 / €249.99 (Medium) and £269.99 / US$309.99 / €258.33 (Large)