News |10 Years of Hohem Gimbal innovation From 2014 to 2024s

10 Years of Hohem Gimbal innovation From 2014 to 2024

AI Innovation makes mechanical stabilisation more relevant than ever

Hohem Gimbal
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Here at Camerajabber, we’ve been covering the Hohem range of gimbals for years and have consistently been impressed with the innovation that the company has brought to the industry, especially in light of its groundbreaking AI features. In fact, since its establishment in 2014, Hohem has been at the forefront of gimbal stabilisation technology and has become one of the most trusted manufacturers for photographers and videographers who are looking for solid and reliable stabilisation that just helps to make life easier.

Hohem Gimbal

As Hohem reaches its tenth year, it’s interesting to take a look back at where it all began with the debut of the company’s iSteady gimbal. This compact, single-handed gimbal stabiliser set a new benchmark when it was released for stabilising handheld devices. Since the original iSteady’s release, Hohem has continuously evolved its product lineup, leading technological advancements and adapting to the ever-changing needs of content creators, photographers, and, of course, videographers.

Discover more about the gimables in this feature at Hohem

Official Website:https://store.hohem.com/?utm_source=Marketing&utm_medium=PR
MT2: https://store.hohem.com/products/hohem-isteady-mt2-camera-gimbal?utm_source=PR&utm_medium=Marketing&utm_campaign=MT2
Pro4: https://store.hohem.com/products/hohem-pro4?utm_source=PR&utm_medium=Marketing&utm_campaign=Pro4
V3: https://store.hohem.com/products/isteady-v3-foldable-smartphone-gimbal-stabilizer-hohem?utm_source=PR&utm_medium=Marketing&utm_campaign=V3
M6: https://store.hohem.com/products/hohem-isteady-m6-kit?utm_source=PR&utm_medium=Marketing&utm_campaign=M6
V2S: https://store.hohem.com/products/hohem-isteady-v2s-kit-ai-tracking-mobile-gimbal?utm_source=PR&utm_medium=Marketing&utm_campaign=V2S
M7: https://store.hohem.com/?utm_source=Marketing&utm_medium=PR

Hohem is a dominant force in stabilisation, with a 70% share in the action camera gimbal market and 30% in smartphone gimbals. One of the major reasons for this success is that Hohem has consistently created products that utilise advanced technology to help keep things seemingly simple, and time and time again, they’ve reflected in their products exactly what users like us are looking for.

While the use of their gimbals, from setup to filming, has remained simple, it’s the background work and technology that enable these cutting-edge gimbals to help us capture the content we want. The company has over 100 patented technologies, highlighting a commitment to research and development. These innovations have helped ensure that their gimbals stand out in what is an extremely competitive market. Those innovations include the seamless AI-powered tracking that impressed us in the MT2, reviewed back in October 2023, and the high-payload support that enables their lightweight gimbals to carry most mirrorless cameras.

Hohem Gimbal

In our reviews, Hohem products have impressed, and that recognition stretches far beyond Camera Jabber, with wide-ranging credit for the company’s design and technological excellence. This includes many prestigious awards, such as the Red Dot Award, iF Design Award, and CES Innovation Award for products such as the iSteady MT2, iSteady V3, and iSteady M6. These awards further support the quality that we’ve seen and tested with Hohem’s products.

In the decade since the launch of the first Hohem products, the company has transitioned from a challenger to a leader in stabilisation, proving that innovation and customer focus have been key to its success.

A Decade of Innovation (2014–To present):

Since Hohem’s launch in 2014, the journey over the past decade has been defined by continuous innovation in their product line of gimbal stabilisers and technology. As previously mentioned, the first iSteady model was released in 2014. Since then, each new model and product has enhanced its design, technology, and usability, which is all showcased in the latest iSteady M7. This stabiliser, you can read more about the Hohem M7 here, integrates some of the most advanced AI trackings on the market and applied in a way that makes it far more intuitive and easy to operate than the competition.

Over the decade, Hohem has continued to develop new technologies and has an impressive portfolio of over 100 patents. These patents include those that have enabled mechanical breakthroughs in the physical construction of the gimbals through to the AI-powered systems that enable tracking and hands-free control.

Hohem Gimbal

Over the decade, the company has expanded its share of the market with 70% of the action camera gimbal segment and 30% of the smartphone gimbal market and while the likes of the GoPro Hero13 Black, Insta360 Ace Pro 2 and DJI OSMO Action 5 all feature EIS, the AI Tracking still makes these gimbals a popular choice.

With every release over the past decade, Hohem has introduced new features, with app-free AI tracking being the feature that makes the Hohem gimbals stand out from the competition and enable seamless subject recognition. The company were also one of the first to launch the 360° infinite spin and to add RGB/CCT fill lights for improved subject lighting.

Some of the latest features on the new range of gimbals continue to show the company’s innovation with the detachable controllers that feature LCD touchscreens, which help to complement the portable, lightweight design.

The Development of AI Tracking Technology in Hohem Products

A decade ago, few companies were producing reliable and easy-to-use gimbals, and while the amount of players on the field has increased, it’s Hohem’s AI potential that continues to set them apart. Hohem’s AI journey has always been focused on AI tracking and began with the integration of basic subject recognition capabilities in its early models.

This integration of AI into a gimbal was something new and enabled hands-free operation, ensuring smooth, stabilised shots and keeping the subject in focus.

The iSteady M6 was a major marker in Hohem’s development of AI tracking, which introduced a tracking system capable of accurately identifying and following subjects without a smartphone app.

Now, the iSteady M7 builds on the foundation and feedback from the M6 and features a patented AI Imaging Remote Controller. The AI integration eliminates the need for software and, through the hardware, offers real-time subject recognition that is able to track people, pets, vehicles, and buildings.

Hardware innovations support the company’s AI evolution, and this can be seen in the physical components used in the construction of the iSteady M7s. These components include a powerful two-megapixel AI tracker lens that helps to enhance the recognition capabilities and enables portrait compositions and real-time framing adjustments, all through your hand gestures to govern feedback to the gimbal.

AI tracking has essentially been integrated into the Hohem products to work seamlessly across various apps and imaging devices. The gimbals, along with the AI, are fully compatible with platforms such as iOS, Android, FiLMiC Pro, and Blackmagic Camera. This open compatibility makes them far easier to integrate with your existing equipment than some other solutions.

When it comes to the development of AI tracking technology, Hohem continues to prioritise your user convenience and creative control with the addition of detachable controllers with built-in screens, fine-tune tracking settings, framing, and motion on the fly.

Hohem continues to develop its AI products with future advancements tipped to build on current capabilities. In the next decade, if not sooner, we can expect to see the advancement in deeper learning algorithms, increased recognition categories, and even greater interactivity and automation.

Key Features Driving Hohem’s Success

Hohem has built its reputation on consistently delivering features that appeal to its user base across all skill levels, from those just starting to professionals. At the heart of its products is AI-powered technology that simplifies the ability to capture the content you want. One of the major drivers of this content creation is the intuitive AI tracking, which, unlike competitors, doesn’t require a dedicated app and will follow subjects, with simple hand gestures being all that’s needed to activate different modes.

Hohem Gimbal

Another feature of the iSteady gimbles that really stands out is the 360° Infinite Spin. This has become a firm favourite in the TV and film industry and provides you with the creative freedom to experiment with dramatic, vortex-style camera movements. This feature is particularly popular among videographers aiming for unique visual effects or engaging transitions in their work.

In addition to the AI and flexibility in stabilisation and automated movements are the integrated RGB and CCT fill lights, which provide an integrated lighting solution. This feature essentially removes the need for additional accessories and makes this one simple gimbal easy and lightweight to use.

The iSteady series is Hohem’s flagship range and incorporates these technological advancements. From supporting heavier payloads to offering multiple shooting modes, these gimbals are designed to meet all manner of creative needs. With these features, it’s no surprise that the iSteady series has gained a loyal following among travel vloggers, professional filmmakers, and, of course, social media influencers. The price and accessibility of the Hohem iSteady products make these advanced features accessible to all, striking a balance between professional-grade functionality, user-friendly designs, and, thankfully, affordability.

Global Reach and User-Centric Mission

Hohem’s products are used by creators across the globe, with a retail presence in over 140 countries and a customer base of more than three million. This global reach reflects Hohem’s appeal to a wide range of users, from vloggers to filmmakers, and offers a wide range of products that will appeal to every skill level. This product lineup includes stabilisers for smartphones, action cameras, and mirrorless cameras.

Hohem’s core mission is simple: to empower creators to capture moments effortlessly and with the professional visual style that you would expect from far more expensive equipment. This mission is reflected in the gimbal designs, with features such as AI tracking and one-click controls that make their gimbals easy to use by anyone and able to tackle many of the everyday challenges faced by creators. Whether you’re a travel vlogger recording scenic landscapes or a yoga instructor shooting workout tutorials, Hohem’s gimbals enable you to capture professionally stabilised footage while maintaining simplicity in the way they are used and operated.

Hohem’s success is also rooted in its understanding of evolving and ever-changing consumer trends. The rise of platforms like TikTok, Instagram, YouTube, and now BlueSky has created a huge demand for stabilisation and a wide variety of users who have come to rely on the company’s products.

If we take a look back in time to a decade ago, we can see the impact that Hohem’s gimbals on traditional stabalisation. This change with the incorporation of advanced technology has been driven by the companies combination of hardware expertise and use of AI. Since the outset the compact design and of course the affordability have found wide apeal amongst a broad range of users. Hohem has essentially not only made it possible for anyone to own the equipement that makes capturing professional footage possible, but the intergration of AI technology has helped to provide users with access to advanced filming techniques; such as panning and tracking that would have taken professionals years to master using traditional gimbals.

Hohem Gimbal

From the start of the Hohem story, the company has involved not only hardware, but a tight intergration with Apps and AI technology that has made Hohem hardware far more of a shootingf partnet than just a simple tool. The AI packs in the skills of a trained gimbal operator enabling anyone, however new to filming techniques, the ability to capture the shots they want. No practice needed just get out there and shoot.

Hohem joins many market leads and disrupters especially those in the action camera arena. Cameras such as the GoPro Hero13 Black, DJI Action 5 and Insta360 Ace Pro 2 featuring groundbreaking electronic stabalisation, however, this stabalisation only goes so far. It’s easy to see why Hohem is so popular amongst action camera users with a 70% of the market share in this sector. Action cameras might shoot great static stabalised footage, but they can’t track or enable many of the more advanced AI features that are now expected on video shot for TikTok, Instagram and YouTube.

Hohem and the AI stabalisation and features go a long way to support creators across the globe in creating the content that they aspire to make. So wether you’re a content creator, vlogger or educator wanting to reach a wider audience the Hohem gimbals will enable you to that. Hohem’s AI journey is fascinating and as they develop all aspects of their devices and gimbals the next 10 years cetainly looks exciting.

Looking Forward: The Next Decade

Hohem is celebrating its 10th anniversary, and the company is looking forward to the next decade. AI-driven innovation, which has been a defining aspect of its products so far, will be a key focus. By enhancing the artificial intelligence features in its products, Hohem aims to create tools that are smarter and more intuitive than ever before, ultimately reducing the learning curve for new users and helping to boost workflows for professionals.

As well as a drive for innovation, Hohem is also aware of its sustainability responsibilities. It is keen to highlight the company’s environmental efforts as a large part of its future vision. As such, the company is exploring ways to make its production processes more eco-friendly and its products more sustainable – more on this to follow in 2025.

Hohem also plans to expand its global customer base and has already started looking at new markets. Whether through region-specific products or increasing localised customer support, the aim of Hohem is to make its stabilisation products accessible to all.

One way that Hohem is growing its reach is through its community engagement, supporting creators like us through initiatives, collaborations, as well as educational resources. Working closely with educators and communities aims to inspire the next generation of videographers and filmmakers. As an example, here at Camerajabber, the MT2 gimbal has been a choice for staff members when capturing some of our videos. I also utilised this particular model for teaching the UAL Level 3 TV & Film course due to its ease of use, lightweight design, and because this is the one Mirrorless gimbal that doesn’t require an app to access the tracking features.

Through innovation and a strong focus on its users’ needs, Hohem is set to continue to define what is possible in gimbal technology, ensuring its relevance in the market for years to come.

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